What UI and UX design covers
UX is the decisions: what the product does, in what order, and what happens when something goes wrong. UI is how those decisions look and feel on screen. You need both, and they are cheapest when they happen together, before anyone writes code.
Our designers sit with the engineers who will build the work. That sounds like a detail. It is the reason our handovers are conversations rather than negotiations about what is feasible.
Where design decisions get cheap or expensive
Changing a flow in a wireframe costs an hour. Changing it after the screens are designed costs a day. Changing it after it is built costs a week and a difficult conversation. So we spend deliberately more time at the left of that diagram than most agencies do.
The screens everyone forgets
A design is not finished when the happy path looks good. We design the states that decide whether people trust your product:
- Empty, before there is any data, which is every user's first impression.
- Loading, including the slow case, because "it looked broken" is how users describe two seconds of nothing.
- Error, saying what went wrong and what to do next.
- Too much, when a name is forty characters or the list has ten thousand rows.
- Permissions, when someone can see a page but cannot act on it.
Designing for Indian users
Most of our clients' users are on mid-range Android phones, sometimes on a slow connection, often using one hand on a bus. That shapes real decisions: bigger touch targets, fewer screens, layouts that survive text scaling, and interfaces that do not fall apart when a translated label is twice as long.
Design systems
A design system is worth building when more than a couple of people will make interface decisions, or when you expect the product to grow for years. Ours ship as tokens, components and written rules, structured so engineers can implement them once and reuse them without guessing.
This website runs on one: colour, type and spacing defined as tokens, components built from them, and a light and dark theme handled by the same set of variables.
Designing AI features
AI features break the usual design rules, because the system is sometimes wrong and often slow. The patterns that make them usable are specific: show where an answer came from, show confidence when it matters, make the hand-off to a person obvious, and design the waiting state properly because a model can take several seconds to answer.
We have designed these for our own AI products before designing them for clients, which is the shortest version of why we do it differently. See AI services for the engineering side.
A UX audit is often the right first step
If you already have a product and something is not working, two weeks of audit beats a redesign brief. We look at your analytics, watch people use it, and give you a prioritised list of fixes with the effort next to each.
What it costs and how long it takes
Design work with us runs 2 to 8 weeks depending on scope. Design is included in our MVP, mobile and web and SaaS projects, and can be bought on its own when your engineering is covered.